The organizational structure should be designed to support the business strategy of sustainability and innovation and to ensure the company’s adaptability.
To be more adaptive, the organizational structure should be as flat as possible. Moreover, the most adaptive companies today are those that present a decentralized power. Each unit is the best place to make quick and informed decisions on the basis of weak signals they can perceive from their respective market and environment. Read the BCG article
Human Capital Management is another key driver for growth and innovation. In addition to social empowerment, social dialogue, working conditions, work life balance and diversity, there is today a lack of engagement from employees and especially in large companies. The interview of a strategy partner at the consulting firm Kurt Salmon highlighted that employees in French companies today need motivation. There is a clear statement about the general meaningfulness seeking in their job. Besides, according to the MIT Sloan Management Review and BCG surveys, enthusiasm and engagement are the first responses of employees when the company is developing a sustainability strategy. That is why sustainability can unlock the situation, unleashing a wave of engagement among employees and giving rise to initiatives.
In addition Information and Communication Technologies (ICT) have a strategic role to play in supporting sustainability focus at all the organization’s levels. They represent a great enabler to share and track sustainability information, data and performance as described in the D-Metrics dimension. Moreover, these knowledge, performance sharing and transparency will impact necessarily employees’ behaviors, making sustainability increasingly part of the corporate culture.
Finally, the support activity related to R&D (Research&Development) and Technology contributes also to support sustainability through innovation. Product development for instance is more and more including eco-conception, life cycle product assessment, carbon footprint, illustrating a shift toward an upstream focus on sustainability.